One third of radio listeners would listen less to local radio if they had easy access to Internet Radio built into their cars. That’s one...

Talk to some broadcasters and they’ll claim that mobile device manufacturers hate online radio because of the bandwidth usage.  Not so,...

Right now, some sticky AFTRA rules preclude this for the most part. If we’re lucky, the thinking goes, the stream will add to the...

“Make money by making meaning.” And the converse applies, too:  Make no meaning and you won’t make money. So says Guy Kawasaki in this...

“Did it work?” is rarely the question since most radio sales operations don’t care to know (and neither do many agencies). But “most”...

Do you remember the movie Wedding Crashers when that viral video made the rounds where you paste your own face over the face of one of...

I was reading a post on “what every blog needs to be great,” and was struck with the results of this poll: Why was this so striking?...

This graphic is courtesy of RadioTime. What this picture leaves out is the suddenly changing definition of “radio” in a world where...

I didn’t even know it had a headache. But so says WIRED magazine in its September cover story. Here’s the heart of their argument: Over...

What happens to your world if FM radio chips are installed on mobile phones? Not much, probably.  But here are two unintended...

As the old saying goes, be careful what you wish for. Question:  With FM on mobile phones I will no longer need to stream my content,...

That’s the essence of what one of Radio’s leading group heads said to me recently. And that explains radio’s obsession with showcasing...

This is a common question, and it reflects a common and unfortunate search for tactics before strategy. Which is why it’s followed by...

“You’ve joined the conversation, now what?” So begins a piece from Morgan Stewart in MediaPost illustrating that social media is about...

A couple weeks ago he profiled a real, live, in-the-flesh PPM panelist.  And he discovered pretty much what any sentient being in radio...

Last week in MediaDailyNews, these results were trumpeted: Comparing listening patterns from spring 2009 to spring 2010, [Researcher...

Plenty. Sparking social media engagement doesn’t require a big budget.  It doesn’t require a big cash giveaway to spread the word.  And...

A reader sent me this note recently: Dear Mark: As a radio copywriter, one of the largest frustrations I’ve had is never knowing how our...

I know you guys mean well.  I know you are listening hard to your constituency of broadcasters and trying your best to serve their will....

The problem was – everything. Every aspect of the movie demanded a level of computer-generated animation that had no precedent.  Hard...