Your radio station needs to ZAG – an interview with author Marty Neumeier
Marty Neumeier is president of Neutron LLC, a San Francisco-based firm specializing in brand collaboration. He’s also the author of a...
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mramsey1
- May 17, 2007
“Being Authentic in a Paris Hilton World” – a Q&A with writer Bill Breen
A No-Nonsense Marketing Smart Tip May 17, 2007 Bill Breen is Senior Projects Editor for Fast Company magazine and the author of a piece...
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mramsey1
- May 3, 2007
“Punk Marketing” – a Q&A with author Richard Laermer
A No-Nonsense Marketing Smart Tip May 3, 2007 When the exceptions outnumber the rules of marketing, it’s time to “Go Punk.” Richard...
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mramsey1
- Mar 26, 2007
The Secret Way to Make Your Marketing “Stick”
A No-Nonsense Marketing Smart Tip March 27, 2007 Why is so much marketing money flushed down the toilet? And what could be done to make...
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mramsey1
- Mar 8, 2007
“Radio Should Participate in Media” – a Q&A with author Ben McConnell
A No-Nonsense Marketing Smart Tip March 8, 2007 Ben McConnell is co-author of Creating Customer Evangelists Citizen Marketers: When...
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mramsey1
- Feb 7, 2007
Radio’s Future – “The Disruption is Ready to Happen” – a Q&A with
A No-Nonsense Marketing Smart Tip February 8, 2007 Watts Wacker is a well-known futurist, CEO of FirstMatter, LLC, and author of many...
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mramsey1
- Jan 17, 2007
The Radio Gypsy’s Predictions for 2007
A No-Nonsense Marketing Smart Tip January 17, 2007 And so it was that I was having my fortune told. But, uncomfortable as I am with such...
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mramsey1
- Jan 4, 2007
The Auto Industry’s Bad Branding – a Lesson for Radio
A No-Nonsense Marketing Smart Tip January 4, 2007 You can learn a lot about branding – good and bad – from the auto industry, and...
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mramsey1
- Nov 7, 2006
Marketing Lessons from Starbucks – a Q&A with author John Moore
A No-Nonsense Marketing Smart Tip November 7, 2006 John Moore spent years designing and implementing marketing programs for Starbucks,...
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mramsey1
- Sep 27, 2006
“Listeners Don’t Like More Choices” – an Interview with Barry Schwartz
A No-Nonsense Marketing Smart Tip September 27, 2006 Choice is good and more choice is even better, right? It’s one of the founding...
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mramsey1
- Aug 23, 2006
Seth Godin on Radio’s Future
If you like your head stuck comfortably into the sand, then Seth Godin is your nightmare. Godin, of course, is the author of many books...
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mramsey1
- Aug 9, 2006
Radio’s Biggest Mistake
A No-Nonsense Marketing Smart Tip August 10, 2006 We’re all unique. That’s the attraction to the iPod. The very filling of it turns it...
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mramsey1
- May 22, 2006
Advertrial – A Secret Weapon to Build Cume
A No-Nonsense Marketing Smart Tip May 23, 2006 There are two kinds of ratings problems: The Cume ones and the TSL ones. This article is...
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