sales

How to Monetize your Online Radio Streams

Last week I published a piece using actual data from actual broadcasters that argued that their brands could make more money if streaming...

Radio Revenue: You Get What You Ask For

You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42%...

How You – Behind that Radio Mic – Can Make Money Online

David Siteman Garland is the founder of TheRiseToTheTop, one of my favorite business oriented blogs, and “the Number One Badass Show,...

Dave Ramsey on the Future of Radio’s Business Model

As the demands of radio’s business change – as advertisers look beyond ratings to effectiveness – how should broadcasters adapt? That’s...

Gordon Borrell on Radio’s “Miserable” Digital Sales Progress

Gordon Borrell is a fan of radio, but not of radio’s performance on the digital sales front. How are radio’s digital selling efforts...

Strategies to Monetize Your Digital Assets Now

What is it going to take for the radio industry to profit from its digital potential? That’s the topic I took up with Brian Benedik,...

Help your Clients Buy Better

A local media company. That’s what broadcast groups are thinking of themselves as nowadays, thanks to lots of folks like me (even if too...

Do Radio Programmers and Sellers Hate Each Other?

Okay, that’s an exaggeration. Let’s just say the average program director and the average seller don’t always see eye-to-eye. And who...

Yes, I Can Prove Radio Works for Advertisers

“Did it work?” is rarely the question since most radio sales operations don’t care to know (and neither do many agencies). But “most”...

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