mramsey1Feb 5, 2015How to Monetize your Online Radio StreamsLast week I published a piece using actual data from actual broadcasters that argued that their brands could make more money if streaming...
mramsey1Jan 29, 2015Radio Revenue: You Get What You Ask ForYou get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42%...
mramsey1Feb 19, 2013How You – Behind that Radio Mic – Can Make Money OnlineDavid Siteman Garland is the founder of TheRiseToTheTop, one of my favorite business oriented blogs, and “the Number One Badass Show,...
mramsey1Jan 9, 2013Dave Ramsey on the Future of Radio’s Business ModelAs the demands of radio’s business change – as advertisers look beyond ratings to effectiveness – how should broadcasters adapt? That’s...
mramsey1Jan 25, 2012Gordon Borrell on Radio’s “Miserable” Digital Sales ProgressGordon Borrell is a fan of radio, but not of radio’s performance on the digital sales front. How are radio’s digital selling efforts...
mramsey1May 3, 2011Strategies to Monetize Your Digital Assets NowWhat is it going to take for the radio industry to profit from its digital potential? That’s the topic I took up with Brian Benedik,...
mramsey1Jan 17, 2011Help your Clients Buy BetterA local media company. That’s what broadcast groups are thinking of themselves as nowadays, thanks to lots of folks like me (even if too...
mramsey1Oct 26, 2010Do Radio Programmers and Sellers Hate Each Other?Okay, that’s an exaggeration. Let’s just say the average program director and the average seller don’t always see eye-to-eye. And who...
mramsey1Sep 7, 2010Yes, I Can Prove Radio Works for Advertisers“Did it work?” is rarely the question since most radio sales operations don’t care to know (and neither do many agencies). But “most”...