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    How to Monetize your Online Radio Streams
    mramsey1
    • Feb 5, 2015

    How to Monetize your Online Radio Streams

    Last week I published a piece using actual data from actual broadcasters that argued that their brands could make more money if streaming...
    3 views0 comments
    Radio Revenue: You Get What You Ask For
    mramsey1
    • Jan 29, 2015

    Radio Revenue: You Get What You Ask For

    You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42%...
    1 view0 comments
    How You – Behind that Radio Mic – Can Make Money Online
    mramsey1
    • Feb 19, 2013

    How You – Behind that Radio Mic – Can Make Money Online

    David Siteman Garland is the founder of TheRiseToTheTop, one of my favorite business oriented blogs, and “the Number One Badass Show,...
    3 views0 comments
    Dave Ramsey on the Future of Radio’s Business Model
    mramsey1
    • Jan 9, 2013

    Dave Ramsey on the Future of Radio’s Business Model

    As the demands of radio’s business change – as advertisers look beyond ratings to effectiveness – how should broadcasters adapt? That’s...
    3 views0 comments
    Gordon Borrell on Radio’s “Miserable” Digital Sales Progress
    mramsey1
    • Jan 25, 2012

    Gordon Borrell on Radio’s “Miserable” Digital Sales Progress

    Gordon Borrell is a fan of radio, but not of radio’s performance on the digital sales front. How are radio’s digital selling efforts...
    1 view0 comments
    Strategies to Monetize Your Digital Assets Now
    mramsey1
    • May 3, 2011

    Strategies to Monetize Your Digital Assets Now

    What is it going to take for the radio industry to profit from its digital potential? That’s the topic I took up with Brian Benedik,...
    1 view0 comments
    Help your Clients Buy Better
    mramsey1
    • Jan 17, 2011

    Help your Clients Buy Better

    A local media company. That’s what broadcast groups are thinking of themselves as nowadays, thanks to lots of folks like me (even if too...
    1 view0 comments
    Do Radio Programmers and Sellers Hate Each Other?
    mramsey1
    • Oct 26, 2010

    Do Radio Programmers and Sellers Hate Each Other?

    Okay, that’s an exaggeration.  Let’s just say the average program director and the average seller don’t always see eye-to-eye. And who...
    1 view0 comments
    Yes, I Can Prove Radio Works for Advertisers
    mramsey1
    • Sep 7, 2010

    Yes, I Can Prove Radio Works for Advertisers

    “Did it work?” is rarely the question since most radio sales operations don’t care to know (and neither do many agencies). But “most”...
    1 view0 comments
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