Once Upon a Time in the Land of PPM
Are you sick of this yet? PPM market. After many months of consistent and strong ratings performance, things nosedive. All at once. No...
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mramsey1
- Feb 22, 2011
Getting Inside the Heads of Real PPM Panelists
Yesterday, I posted a conversation with Broadcast Architecture’s Allen Kepler about the video interviews he recently conducted with real...
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mramsey1
- Feb 21, 2011
A Shocking Peek at the Real People of PPM
Who are these people who say “yes” when Arbitron asks them to carry a PPM device? Why do they do it? Do they follow the rules? Do they...
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