mramsey1Nov 2, 2013Radio is Afraid of ChangeThere’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they...
mramsey1Oct 30, 2013A Halloween Message for RadioI posted this for the first time a couple years ago, but I think it contains an evergreen message which is particularly appropriate for...
mramsey1Oct 1, 2013“Live and Local”? I Don’t Think SoThis strikes me as perplexing for many reasons, not the least of which is that so much of radio is neither live nor local. Yet that...
mramsey1Sep 25, 2013What’s REALLY Happening To Radio Listening? Read This…In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have...