Your station is like a fine tea


To a large degree, radio – like any other product or service – is really a user benefit cloaked in content.

The benefit is never “to hear my favorite songs,” rather it’s to feel a certain way as a result of those songs.

You should ask yourself what benefits your audience derive from your product (station).

The Republic of Tea evidently has. And they’re echoing that back to their consumers unabashedly.

Are you?

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