Recently I
tweeted about this site, MomsLikeMe, which rallies communities of moms – LOCAL communities of moms – to do the kind of sharing and caring for which social media is rightly famous.
I made the point that this was an illustration of radio's LOCAL opportunity slipping away.
More than one reader commented that they didn't get the connection. "What does this have to do with radio?" they asked.
I wrote about this topic in my recent book, but for the sake of those who haven't read it, let me try to explain this clearly.
Radio is not in the "radio business" any longer. You're now in the LOCAL MEDIA business.
But unlike the creators of MomsLikeMe YOU already have tens or hundreds of thousands of willing consumers and scores of relationships with advertisers in your local communities.
In the battle between MomsLikeMe and YOU, YOU can win.
Unless, of course, you're too busy being "radio."
Slip, slip, slip.