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Your audience wants to collaborate

One of the great opportunities any radio station has is collaborating with its audience.

This goes well beyond the testing of music, which really is less about collaboration than it is hiring a temporary helping hand, since collaboration is voluntary and enthusiastic and reciprocated with appreciation and involvement, not money.

A new Pew study reports that more than half of online teens have created content for the internet. They do it as a means of expression, and they gravitate towards those sites which showcase that expression and reward them in a meaningful way.

What is your station doing to invite meaningful listener collaboration?

Or are you simply trying to bribe listeners with a contest and a one-in-a-zillion chance to win something they’re very likely never to win?

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