“You heard it first on the Radio”?

A client asked me today if I feel they should run the “you heard it first” promos currently circulating in a vain attempt to bring a rosy glow to the battered face of Radio’s public image.

I’ll write more about this soon, but my answer in a nutshell was this:

No.

Not if it costs them one red cent of opportunity cost in terms of advertising or promotional time.

Not because our industry’s heart isn’t in the right place. It is.

But the head…that’s another matter.

More later.

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