XM: “X” marks the spot for “Confusion”

“An innovation, to be effective, has to be simple and it has to be focused. It should do only one thing, otherwise, it confuses. If it is not simple, it won’t work.” – Peter Drucker

Here is an ad from a reseller of XM Satellite Radio (click for pop-up).

Now I’m not saying there’s not some SIMPLE reason to buy XM.

I’m only saying I doubt either XM or their resellers know what it is.