It’s not me talkin’, it’s Mark Cuban. And I agree wholeheartedly.
Here’s his argument (full argument here):
– Insanity is thinking that kids with more time than money will stop finding ways to get music for free.
– Insanity is thinking that piracy is the reason music sales are down and then focusing most of your business on selling music to the exact demographic that has the most time to spend on finding free music and most energy to spend on cracking whatever protections you introduce.
– Insanity is ignoring year after year, the demographics with more money than time. Those who aren’t willing, or don’t have the time to troll through the net to figure out which network has the most music to download, searching for songs, picking out which peers to try to download from and then hoping it all worked out right. Those who would prefer to just buy music in the easiest way possible so they can get on with enjoying their music and their lives. Isn’t that why we buy bottled water? It’s easy and convenient?
– Insanity is repeatedly telling everyone that piracy stops the creative process by preventing artists from making a living and then time and time again, going out and giving advances to bands.
– Insanity is watching the digital download services develop customer relationships with music buyer after music buyer, while year after year the labels have none.