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Who’s more creative? Banks or Radio?

Just when you think you’ve thought of everything you realize you haven’t thought of anything.

Exhibit A: This article about some remarkably…well…remarkable changes in the banking industry.

Can your local bank say they have these?

– a bank on wheels – a Starubucks in the branch – a conference room for community use – easy signup for Yoga classes – a teller “action doll”

The more time you spend in a branch, the more service you get, and the more services you buy.

Some serious “Purple Cow” thinking.

Take a lesson, Radio. From an industry that isn’t even about entertainment like ours is.

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