Who Cares About Awareness?
- mramsey1
- Mar 23, 2004
- 1 min read
Awareness.
It’s one of our primary goals in marketing our radio stations.
But what if awareness doesn’t equate to impact?
In fact, why SHOULD the simple awareness of a radio station have anything to do with listeners’ propensity to listen to it?
I’ve argued this case before. And the following piece argues it particularly well.
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