Where’s the consumer need for HD radio?
In the same issue of Fast Company I referenced in my previous post, it is noted that Philips now requires that:
Each new product…must be based on a user need that’s tested and validated.
That brings me to the topic of HD radio, which is presumably driven by the perceived (and incorrectly so) need of the radio industry to maintain its relevance, not by any consumer need.
Put another way, there has been no published research – none – demonstrating or validating the consumer need for this technology.
And you wonder why the radio manufacturers are slow to roll out product?