A few weeks ago I discovered a new coffeehouse near my home, and it’s terrific.
It’s called Java Kai.
A bowl of water and doggie treats right outside the door.
If you want proof that sometimes the small things make the difference, there it is. Because I don’t think I would have mentioned Java Kai, even with all its merits, if not for that bowl of doggie biscuits at the door.
And now I’m spreading word of mouth. Which should give you an idea of what it takes to generate solid word of mouth.
What are YOUR Radio Station’s doggie biscuits?