When “misses” are more important than “hits”

“Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.”

With those words, a brilliant article in the latest issue of WIRED magazine unfolds.

The conclusions have little value for Radio Stations, of course, who must rely on the loyalty of the masses (and the power of the megahits) for their lifeblood. But for the music industry, all the answers to almost all their problems are contained in this article.

And I’m sure they will duly read it and ignore it.

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