Last week
Clear Channel agreed to a buyout valued at $26.7 billion.
As the largest player in the radio game, this move has the potential to reshape the radio industry for years to come.
Bill Figenshu is COO of Softwave Media, a leading electronic marketplace for buying, selling and managing radio and television advertising time. Fig is also a former regional president for Citadel and one-time president of Viacom’s radio division.
I talked with Fig about the consequences of this move for radio and, as you’ll hear, good things are likley to be ahead – for employees, station buyers, and listeners alike.