What Newspapers know that you don’t know

From Red Herring:

With a circulation of 57,000 based in a town with 20,000 residents, the Naples Daily News is attempting what many larger newspapers in bigger markets have failed to do: Make smart use of the web. In January, 35-year-old Mr. Curley, the paper’s new media director since August, debuted Naplesnews.com. The revamped web site offers online video, podcasts, blogs, photo galleries, and news alerts about high school football games delivered to subscribers’ cell phones. It will soon offer nightly videocasts.

And you’re still debating whether or not your station should stream?

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