What if what’s on your iTunes could stream though your mobile phone?

Starting today, it can.

And you don’t need an iPhone to do it.

Thanks to a clever technological solution called nuTsie that just launched in beta.

The impact of this and developments like it on the radio industry really will depend on the degree to which these solutions catch on. But in the Grand Scheme of Things there’s no question that the mobile phone of today will, in some meaningful sense, be the portable radio of tomorrow – whether or not our stations are the kind of “radio” folks are tuning in.

Meanwhile, there’s no question that in a world of streaming radio solutions, the person best equipped to program to your tastes is…

…you.