Check out this post from iconoclastic hero Mark Cuban who is soliciting ideas for original TV series for his HDNet on his blog.
Cuban adds:
…doing your homework about HDNet will help you. Being a regular viewer, as I know many of you are, will help you even more.
In other words, Cuban has cooked up a way to activate his audience, motivate involvement with HDNet, and reward viewership, all while getting what could be multi-million dollar programming ideas for free.
Is this something your station could do?
Solicit for new feature ideas? Raffle off a show to the listener with the best idea for one? Let the listeners suggest new contests? Etc.