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Understanding the Power of Sound

As an industry, radio knows a lot about songs and a lot about talk…

…but almost nothing about sound.

And the same goes for our ability to use sound for the benefit of our advertising partners.

Sound is powerful, sound is specific.  Sound can change us.

Watch this…and listen.

Now, how are YOU using sound?

[Note: If you don't see the video, click the post title]

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