Tipping over the Tipping Point

This isn’t new, but it’s good.

Is “The Tipping Point” wrong?

Is the idea of “Influentials” a myth?

And is the implication of this that the best way to launch a trend is…drumroll, please…mass marketing?

Although I addressed this issue back in January, here’s a podcast with Duncan Watts, the source of the whole fuss.

Download this podcast from MarketingProfs.

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