Dec 9, 20041 min readThis is what Positioning should be… Elegant, differentiating, simple, compelling, call to action.DVD Rentals Delivered.No Late Fees.Call to action ("Try Netflix for free")Any questions?Every radio station should strive for this degree of simplicity and effectiveness.
Elegant, differentiating, simple, compelling, call to action.DVD Rentals Delivered.No Late Fees.Call to action ("Try Netflix for free")Any questions?Every radio station should strive for this degree of simplicity and effectiveness.