The media habits of Teens

From Merrill Lynch Equity Analyst (and parent) Lauren Rich Fine:

– They share things virally. – They test things out. – It’s all about video and music. – The next big challenge you’re all going to face is video online. – Kids are “wonderfully obsessed” with video and photos. – Kids understand the difference between credible, uncredible and incredible sources online. In other words, they’re not as naïve as you think. – “Every kid I know is going to be discovered by some reality show. My daughter is convinced she’s going to be a famous singer one day. Take advantage of this in your various media!”

[More here from Poynter Online]

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