mramsey1Sep 11, 20061 min readThe march toward ROIFrom MediaPost:U.S. marketers and their agencies are shifting spending into forms of marketing that have tangible measures of ROI associated with them.What are the tangible measures of ROI associated with a buy on your station?
From MediaPost:U.S. marketers and their agencies are shifting spending into forms of marketing that have tangible measures of ROI associated with them.What are the tangible measures of ROI associated with a buy on your station?
