He goes on to acknowledge that this fast fade resulted in weekend take of more than 62 million dollars. Not a bad “fade” for a movie that is now closing in on $1 billion worldwide.
Chris awkwardly concludes:
As I say in the book, blockbusters still rule, they’re just ruling slightly less.
Hear that? Blockbusters still rule, says the author of The Long Tail. Indeed, it seems that the long tail needs a big head.
Meanwhile, I say blockbusters only increase in value when they rule “slightly less.” Because only a blockbuster is a blockbuster.
And only a hit’s a hit.