The latest on Podcasting

I like the new study from Tom Webster at Edison Research on podcasting.

Lots of good tidbits here, primarily swirling around this idea:

Your station needs to produce podcasts. What the Hell are you waiting for?

Usage is growing. Despite, I might add, being handicapped by a horrible label (“podcasting” – as I noted two years ago, much to the consternation of critics at the time).

As Tom notes, those who make podcasts are increasingly using different terminology instead (surprise, surprise) – even the so-called “podfather” himself.

And speaking of podcasting, here’s an introduction in plain english for those of you who remain uninitiated:


[thanks to Michael Geoghegan for the link]

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