The Importance of being “Platform-Agnostic”

From the news:

ESPN/ABC Sports President George Bodenheimer told a gathering at the UBS global media conference yesterday that his firm is “looking at that now.” [iPod distribution] Bodenheimer added that his network has changed, becoming platform-agnostic. “We’re not just in the TV business anymore,” he said. “We’re going to the table as a sports media company.”

My biggest beef with the radio industry is our stubborn reluctance to be platform-agnostic.

If, in fact, we can better think of ourselves as movie studios than movie theaters, then it’s the content, not the channel of distribution, that becomes key.

This, more than anything else, is why HD Radio is a massive distraction to the true goal we should have as an industry: Developing original and proprietary content and distributing it across every conceivable channel.

Maybe one day the radio trades will write about this, but I’m not holding my breath.

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