Words of warning for those who think a zillion channels of anything – satellite, hd, or Internet radio stations – will give more people more of what they want and make them happier as a result.
Too much choice is a turn-off.
How do we cope with too much choice?
We avoid the options.
So when you hear marketers – especially marketers in the audio information and entertainment (a.k.a. radio) space tell you a piece of technology is good because it offers up “a lot more choice,” tell them to do their homework.
Or wonder why consumers stay away in droves.