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The dangers of “too much choice”

Words of warning for those who think a zillion channels of anything – satellite, hd, or Internet radio stations – will give more people more of what they want and make them happier as a result.

Too much choice is a turn-off.

Read this piece from Australian TV (or see the Windows Media version of the TV story)

How do we cope with too much choice?


We avoid the options.

So when you hear marketers – especially marketers in the audio information and entertainment (a.k.a. radio) space tell you a piece of technology is good because it offers up “a lot more choice,” tell them to do their homework.

Or wonder why consumers stay away in droves.

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