The complex must be simple

From Mihaly Csikszentmihalyi, professor of psychology at the Peter Drucker School of Management:

Everything from textiles to weapons, from homes to meals becomes more complex: more difficult to make, but easier to use….In other words, the complex machine…is very simple to use.

Simplicity. More complex,yes, but simpler to use.

These are words to keep in mind as we map out our HD Radio future.

Because if your solution is more complex and more complicated than the current options, it’s destined to fail. If, however, all the complications are “under the hood” and the “interface,” as it’s called, is simple, you could have a winner.

This is another way of looking at the elegance of the iPod. And another way of understanding the clunky awkwardness of tuning to a radio station only to find three different multicasts lurking on the same frequency.

Simplicity isn’t just important. It’s essential.

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