The “Christian iTunes” shows how “buzz” is done

The store is SongTouch.
They have a program called “1Pass” where customers are asked to pass along a recommendation and song clip every time they make a purchase. Why would song buyers do this?
Because they earn points toward free music every time one of their recommendations is purchased.
This is a perfect feedback loop of buzz.
I buy…
I send a recommendation to a friend…
They buy…
I get points.
Everyone benefits.
More radio stations should think this way.