The “Christian iTunes” shows how “buzz” is done

The store is SongTouch.

They have a program called “1Pass” where customers are asked to pass along a recommendation and song clip every time they make a purchase. Why would song buyers do this?

Because they earn points toward free music every time one of their recommendations is purchased.

This is a perfect feedback loop of buzz.

I buy…

I send a recommendation to a friend…

They buy…

I get points.

Everyone benefits.

More radio stations should think this way.

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