Ted Lost My Bags Again

United Airlines has decided to name their new low-cost airline subsidiary TED.

Not just a warm and presumably fuzzy name, but also the last three letters of United.

Dumb idea or the next phase of a wave of first name brands that, ironically enough, takes the lead from Radio?

I’m not sure, quite frankly. But if you’re going to abbreviate a portion of “United Airlines,” better TED than LINES.

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