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Teaching PPM

Here's a great site from Canada's Astral Media that offers video education and testimonials on PPM.

It also includes PDF versions for each presentation, and it's aimed at advertisers first and foremost.

I like the way Astral leverages the educational advantages of digital media – using audio, text, and video – to make its points.

Does your U.S. broadcast group do this?

A good illustration of how radio is more than sound nowadays.

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