Yes, I know this is essentially a satellite radio PR piece. But don’t underestimate the value of a star – especially on the free and easy radio in every home, work, and car.
Stars attract attention. Attention – even cult attention – attracts listeners. Listeners attract advertisers. And so on.
Especially when you can hear the star’s show without having to subscribe to something you haven’t heard yet.
By the way, if you’ve never heard Mojo Nixon’s political talk show on Sirius you’re missing one of my radio favorites.