mramsey1Jun 24, 2016Where Are Your Stars, Radio?“Inspired.” “An engaging read.” The critics gushed over the new book by Robert Galbraith. Imagine the author’s disappointment, then, when...
mramsey1Nov 17, 2014Radio’s Crisis of PersonalityOne of radio’s greatest advantages relative to competing media are its personalities – or at least that could be an advantage. But a...
mramsey1May 29, 2014Why Do Radio Personalities Exist?It’s not about how little you talk, it’s about how much you say. Granted, the ratings generally show that less talk is better on...
mramsey1Feb 24, 20146 Reasons Radio Listeners IGNORE Your Morning ShowYou know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you...
mramsey1Jan 6, 20147 Reasons Why Your DJ Blog is a Waste of TimeDoes your radio station have a batch of DJ blogs? Here are 7 reasons why they may be a waste of time, effort, energy, and resources –...
mramsey1Sep 26, 2013The Future of Radio is at the LA Podcast FestivalWhat is the LA Podcast Festival? It’s a fan appreciation event packed with live performances from the biggest names in comedy podcasts,...
mramsey1Jan 22, 2013Great Radio is Heavy on “Humanity”A sentence from Seth Godin’s terrific new book The Icarus Deception: How High Will You Fly? “We don’t need more stuff, we need more...
mramsey1Aug 7, 2012Kevin Smith should be on the RadioKevin Smith is most famous as a movie director and writer – the creator of films like Clerks, Chasing Amy, Dogma, and the recent Red...
mramsey1Jul 23, 2012Radio Personalities – not Stations – are the “Brands”In a content-driven, anything – anytime world, the advantage shifts from radio stations to personalities and the entities that own or...
mramsey1Jun 26, 2012WMMR’s Bill Weston on Why Personalities MatterPhiladelphia Rock legend WMMR has that rarest of things: A live overnight host. Why bother? And what does this say about the importance...
mramsey1Aug 22, 2011Celebrating Radio’s first “Artificial Intelligence DJ”She’s causing a ton of consternation in radio circles and she’s either unreal or all too real, depending on your point of view. I’m...
mramsey1Jan 24, 2011Be Like Heidi and Frank – (Radio and) Internet StarsFormerly top-rated LA radio stars Heidi and Frank have taken their show to the world via the Internet. How’s that working for them?...
mramsey1Jul 1, 2010Don’t force your Personalities to be Social Media Wonks"We want our personality to blog, but he wants more money to do it." Or… "Our personality says he'll blog, but he doesn't." So what...
mramsey1Aug 19, 2008How to be a better JockAlthough this advice is aimed at presenters, it applies to any talent behind any mic on any radio station. Quotes & Lessons from...
mramsey1Jun 3, 2008Should Radio’s Future look to its Past?From the Washington Post…. …Yet the more I listened to the likes of Pandora.com, Last.fm, Slacker.com and all manner of music blogs and...
mramsey1Jan 11, 2008What “MySpace Celebrity” means to youcelebrities on MySpace. It’s an obvious magnet for MySpace and for the stars who participate in it. And it elevates the relevance of...
mramsey1Mar 12, 2007Stars shine on RadioYes, I know this is essentially a satellite radio PR piece. But don’t underestimate the value of a star – especially on the free and...
mramsey1Jan 11, 2007Score one for big vocabulariesNot every star-studded show will succeed, of course, but celebrity carries with it the kind of instant familiarity that new shows will...
mramsey1Nov 25, 2006Will “local” radio roll back the clock?From Forbes: The recent announcement by Clear Channel Communications…which will look to sell off 448…stations, could push the pendulum...
mramsey1Oct 26, 2006Rush to JudgmentAs long as that offense sits well with his constituency and generates ink in the process, it’s a win for Rush. It will remind his fans,...