Where Are Your Stars, Radio?
“Inspired.” “An engaging read.” The critics gushed over the new book by Robert Galbraith. Imagine the author’s disappointment, then, when...
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mramsey1
- Nov 17, 2014
Radio’s Crisis of Personality
One of radio’s greatest advantages relative to competing media are its personalities – or at least that could be an advantage. But a...
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mramsey1
- May 29, 2014
Why Do Radio Personalities Exist?
It’s not about how little you talk, it’s about how much you say. Granted, the ratings generally show that less talk is better on...
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mramsey1
- Feb 24, 2014
6 Reasons Radio Listeners IGNORE Your Morning Show
You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you...
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mramsey1
- Jan 6, 2014
7 Reasons Why Your DJ Blog is a Waste of Time
Does your radio station have a batch of DJ blogs? Here are 7 reasons why they may be a waste of time, effort, energy, and resources –...
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mramsey1
- Sep 26, 2013
The Future of Radio is at the LA Podcast Festival
What is the LA Podcast Festival? It’s a fan appreciation event packed with live performances from the biggest names in comedy podcasts,...
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mramsey1
- Jan 22, 2013
Great Radio is Heavy on “Humanity”
A sentence from Seth Godin’s terrific new book The Icarus Deception: How High Will You Fly? “We don’t need more stuff, we need more...
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mramsey1
- Aug 7, 2012
Kevin Smith should be on the Radio
Kevin Smith is most famous as a movie director and writer – the creator of films like Clerks, Chasing Amy, Dogma, and the recent Red...
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mramsey1
- Jul 23, 2012
Radio Personalities – not Stations – are the “Brands”
In a content-driven, anything – anytime world, the advantage shifts from radio stations to personalities and the entities that own or...
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mramsey1
- Jun 26, 2012
WMMR’s Bill Weston on Why Personalities Matter
Philadelphia Rock legend WMMR has that rarest of things: A live overnight host. Why bother? And what does this say about the importance...
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mramsey1
- Aug 22, 2011
Celebrating Radio’s first “Artificial Intelligence DJ”
She’s causing a ton of consternation in radio circles and she’s either unreal or all too real, depending on your point of view. I’m...
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mramsey1
- Jan 24, 2011
Be Like Heidi and Frank – (Radio and) Internet Stars
Formerly top-rated LA radio stars Heidi and Frank have taken their show to the world via the Internet. How’s that working for them?...
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mramsey1
- Jul 1, 2010
Don’t force your Personalities to be Social Media Wonks
"We want our personality to blog, but he wants more money to do it." Or… "Our personality says he'll blog, but he doesn't." So what...
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mramsey1
- Aug 19, 2008
How to be a better Jock
Although this advice is aimed at presenters, it applies to any talent behind any mic on any radio station. Quotes & Lessons from...
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mramsey1
- Jun 3, 2008
Should Radio’s Future look to its Past?
From the Washington Post…. …Yet the more I listened to the likes of Pandora.com, Last.fm, Slacker.com and all manner of music blogs and...
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mramsey1
- Jan 11, 2008
What “MySpace Celebrity” means to you
celebrities on MySpace. It’s an obvious magnet for MySpace and for the stars who participate in it. And it elevates the relevance of...
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mramsey1
- Mar 12, 2007
Stars shine on Radio
Yes, I know this is essentially a satellite radio PR piece. But don’t underestimate the value of a star – especially on the free and...
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mramsey1
- Jan 11, 2007
Score one for big vocabularies
Not every star-studded show will succeed, of course, but celebrity carries with it the kind of instant familiarity that new shows will...
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mramsey1
- Nov 25, 2006
Will “local” radio roll back the clock?
From Forbes: The recent announcement by Clear Channel Communications…which will look to sell off 448…stations, could push the pendulum...
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mramsey1
- Oct 26, 2006
Rush to Judgment
As long as that offense sits well with his constituency and generates ink in the process, it’s a win for Rush. It will remind his fans,...
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