![Tribalknowledge_final](https://static.wixstatic.com/media/1f86e3_d10049a8c27f48849cfc4c261b988d99~mv2.gif)
My friend and Brand Autopsy guru John Moore’s new book is out: Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture.
For a very slick preview of the book, go here and click the “download PDF” button.
And, schedules permitting, there’ll be a Q&A here with John within the next few weeks.