Mark Ramsey’s new book, Making Waves: Radio on the Verge, is a cutting-edge, no-holds-barred approach to radio in today’s marketplace. His straight-to-the-point, one-on-one dialogue with some of the top marketing professionals in the country provides readers with important, relevant insight and viable solutions to consider as we continue to move our industry into the future.
His latest endeavor challenges the reader to redefine the way radio does business and how we, as an industry, continue to reinvent ourselves both from a digital and accountability perspective. From finding and nurturing talent and employees to redefining and reinvesting in our brand, Mark’s perspective shines a much needed light on the many challenges and opportunities facing radio today. This book is a breath of fresh air in an industry that has so many exciting opportunities at its fingertips.
Making Waves: Radio on the Verge is a must-read for anyone who works in the radio industry.
Peter H. Smyth
Greater Media, Inc.