Smart moves from Clear Channel online

From Billboard Radio Monitor:

More than 900 Clear Channel Radio Web sites will offer exclusive content to listeners, including pre-release cuts from new albums by Rihanna and Godsmack and a Stripped performance from Carrie Underwood, according to CC’s Online Unit. The online sites will simultaneously offer exclusive, on-demand content, the largest initiative from the division to date.

Use the notable firepower of CCU’s radio stations to move listeners to websites for on-demand content that actually will benefit and interest them.

Sounds like a no-brainer to me! Great move, Clear Channel! Thumb’s up.

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