“Sirius XM Radio, Inc.” – What’s in a name?
Or, more to the point, what’s not in a name.
Most likely Sirius XM realizes what all radio stations should realize: That the vehicle of distribution, whether it be a tower or a satellite, is irrelevant.
What matters is the breadth of distribution no matter what channel does the distributing.
And what matters is the value of the content being distributed.
Good (and by that I mean unique and distinctive) content, widely distributed, will carry the day.
How much do you have?