“Sirius XM Radio, Inc.” – What’s in a name?

Or, more to the point, what’s not in a name.

“Satellite.”

Most likely Sirius XM realizes what all radio stations should realize: That the vehicle of distribution, whether it be a tower or a satellite, is irrelevant.

What matters is the breadth of distribution no matter what channel does the distributing.

And what matters is the value of the content being distributed.

Good (and by that I mean unique and distinctive) content, widely distributed, will carry the day.

How much do you have?

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