Much is made of being "on the street" all over town.
But is this what your street adventures sometimes look like?
Here we are – in the middle of the day and on the weekend. The booth is there, the audio is tuned to the station. And the crowds are….
While no station ever intends to venture out in public to the indifferent sounds of crickets, we should not use a performance like this as a mark in our favor when we answer the question: "Have we marketed our station?"
Marketing is, by definition, connecting with consumers. It is not simply counting the number of days our booth is planted in some parking lot.
And don't tell me appearances like this are intended to fulfill client commitments, because I can't think of a client who would be happy to snap a picture like this.