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Seth Godin’s “Purple Rain” for Charity

It has 33 authors including bandleader Godin and the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, and others.

It’s The Big Moo, a collection of essays designed to illuminate what it takes to make your organization remarkable.

Seth’s goal is to sell millions of copies before the end of the year and raise millions in the process for charity.

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