The kickoff to the recent NAB/R&R Convention in Charlotte was “The Bedroom Project,” presented by Jacobs Media and sponsored by Arbitron.
I talked with Jacobs Media’s Fred Jacobs about some of the key conclusions of this project and what surprised him the most.
In case you haven’t seen the results of “The Bedroom Project,” I strongly urge you to give these 15 minutes a listen.
Find out more here.