Dennis Miller’s new show is another smart step the radio industry is making.
Not every star-studded show will succeed, of course, but celebrity carries with it the kind of instant familiarity that new shows will need in a cluttered audioverse. Being known will be a critical advantage in getting listeners fast.
Although whether a star keeps listeners or not is dependent on the quality of the show, as it should be.
More than a year ago I predicted we’d go down this path. And I suspect the best is yet to come.
And by that I don’t necessarily mean the best “schadenfreude” or “zeitgeist.”