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Score one for big vocabularies

Dennis Miller’s new show is another smart step the radio industry is making.

Not every star-studded show will succeed, of course, but celebrity carries with it the kind of instant familiarity that new shows will need in a cluttered audioverse. Being known will be a critical advantage in getting listeners fast.

Although whether a star keeps listeners or not is dependent on the quality of the show, as it should be.

More than a year ago I predicted we’d go down this path. And I suspect the best is yet to come.

And by that I don’t necessarily mean the best “schadenfreude” or “zeitgeist.”

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