I write and speak a lot about generating buzz for your radio stations.
One of the textbook cases of how to do this effectively is available at SaveDisney.com, that’s the activist site founded by former Disney board members Roy Disney and Stanley Gold.
Check out this site and see “cause marketing” done right!
Here, for example, are downloadable desktop backgrounds that drive the theme home.
Really, really great examples of stuff that almost NO radio stations do.
And every one should.