Satellite and WiFi-in-car radio will be the same thing

From NTSAircheck:

Wi-Fi Internet Radio Will Hurt Satellite: That’s the opinion of Bridge Ratings President/CEO Dave Van Dyke, based on results of a two-month study by the L.A.-based researcher to determine how market penetration of wireless Internet could affect listening to traditional radio by those already listening to Internet streams. “Satellite radio will be negatively affected by in-car Internet radio more so than traditional radio,” says Van Dyke. “We found that satellite radio subscribers’ passion was largely diminished when in-car Internet radio was added to the mix.”

The reason why this conclusion is incorrect is simple:

Satellite Radio and in-car Internet radio will be the very same thing.

Assuming XM and Sirius are more interested in distributing content than in selling boxes.

And for their sake, I hope they are.

CONTACT MARK RAMSEY

MARK HAS APPEARED ON: 

CONNECT WITH MARK:

  • Black Facebook Icon
  • Black Twitter Icon