Researching what Matters

Research indicates listeners notice reduced spotloads.

No, research indicates they don’t.

They do! They don’t!

Who cares?

Look, gang, as an industry we had better progress from the question of whether or not reduced spotloads are making a dent in listener perception to the more important question of how to make our stations more compelling in a world with an ever-increasing number of audio entertainment and information alternatives.

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