Reach trumps Frequency
- mramsey1
- May 31, 2005
- 1 min read
PPM data yields new insights on how agencies and clients should buy Radio – meaning new insights on how we should sell it.
Here’s a very well assembled argument for Radio as a reach vehicle, not a frequency one.
I don’t quite follow all the points, but I’m not in this business. For those of you who are, this is required reading.
[Via Adrants]
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