Radio Sings the Body Electric

This is embarrassing.

Here’s a test: Ask a hundred teens whether these girls are singing along to the radio or to their iPods.

P.S. The last time electric bolts were in vogue was in Universal’s Frankenstein in 1931.

From Ad Age, where the editorial snickering is almost audible from here:

[Radio] is hoping to reclaim some of the relevance and pervasiveness of its pre-TV heyday by kick-starting an industry-wide campaign called “Radio Heard Here.” The campaign launches today at the National Association of Broadcasters (NAB) Conference in Las Vegas. The multimillion-dollar campaign — which aims to actively encourage more radio listening among listeners aged 18 to 24 and 25 to 34 — will encompass plenty of radio airtime across all broadcast groups as well as non-radio elements including print, outdoor, YouTube and other social-networking destinations.

Tell me, how do we attract more 18 to 24’s to radio when the advertisers won’t buy it and the industry can’t sell it?

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