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Radio’s “new music” image

From Radio Ink:

According to a Bridge Ratings study on music preferences, more people still depend on terrestrial radio to discover new music than any other source. Forty-five percent of those interviewed during the month of June 2006 named terrestrial radio as their preference with Peer-to-Peer (P2P) file trading coming in second.

This is generally true, and is supported by our own data.

And it makes sense, as any peek at the top iTunes downloads will tell you.

But the devil is in the details, and the level of performance achieved by technologies which didn’t even exist only a few years ago suggests a developing trend with profound implications.

The largest issue is this: Is our “new music” position the primary point of leverage we have vis a vis competitive media?

The answer is “no.”

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