Radio’s Future: What Is and What’s Next
I’ve gotten lots of requests for this over the past few weeks, and now you can finally see it for yourself.
In case you missed our landmark presentation at the National Association of Broadcasters convention in Dallas a few weeks ago, here’s your chance to see it in its entirety.
This presentation covers:
1. How satisfied – or not – is the audience with what they get on the radio? Really. 2. What audience group is at risk from new technology? 3. How to get him (or her) back? 4. What radio’s story must be to the audience (our industry’s story)? 5. What’s wrong-headed about the marketing of HD radio and three ways to do it right? 6. A complete inventory of the strengths and weaknesses of radio versus a variety of competitors and substitutes: iPods, satellite radio, Internet radio, etc. 7. What radio must do for the future to compete effectively
This is a big one, and it’s based on a sweeping, large-scale research project among Americans from age 12 to 54.
This is the answer to the folks who say radio’s old-hat and destined to die.
This is the answer to the broadcast groups that insist on cost-cutting their way to longevity.
This is the answer to the pathetic attempts to drive HD radio without taking into account market – and consumer – realities.
This is the answer for anyone who believes that in a zillion-channel universe – where radio owns only a few of the channels – your mix of music will really be what’s most important.
View and enjoy.
Turn up the volume on your PC and go here to see the presentation stream live.
And if you want a version of the presentation to download and pass on, you can find it here.